Sustainability is the new sex

What sex was to the 60′s, sustainability is to the 2010s.

Or so says a study conducted by Montreal’s Concordia University:

The cultural revolution a generation ago in the 1960s was all about sex. Now, the latest research shows, it’s all about sustainability.Not as titillating a revolution, perhaps, but the outcome is sure important — young adults participating in the new research equate the threat of global warming with the threat their grandparents felt with the onset of the Second World War.

A survey of 8,000 adults from 20 countries revealed that sustainability is the vision and mission for today’s college graduates. So there IS hope after all!

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